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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
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Today’s TFA Posts ⚽
Borussia Dortmund started their 2025/2026 Bundesliga campaign dropping points against St. Pauli.
However, they’ve kicked on for the second matchday by recording a comfortable three-nil victory over Union Berlin.
This win took Die Schwarzgelben to fourth place on the table, exactly where they finished the previous season after an impressive uphill climb.
Niko Kovač fielded a slightly different lineup with a change in formation, which paid off for the Croatian manager.
Filippo Mané, who saw red during the last game, was replaced at right centre-back.
The midfield was also altered, resulting in a single-striker setup.
Union will be disappointed.
They started their season with a narrow win over the DFB-Pokal champions, VfB Stuttgart.
A loss means that they need to regroup and find solutions for their upcoming tie against TSG Hoffenheim.
Through this Borussia Dortmund vs Union Berlin tactical analysis, we aim to understand how Borussia Dortmund were able to defeat Union Berlin.
Low block defending, where a team is set up to defend in their shape with numbers behind the ball in their own defensive third, is seen in almost every game of modern football.
This can be part of a deliberate strategy to sit deep and frustrate the opposition, or just a moment in the match where the opposition has a foothold in their half, and, as is increasingly the case, the defending team has 10 or 11 players behind the ball.
This low block defending tactical analysis will provide examples of how Newcastle United and Burnley have defended as a team in recent weeks and analyse the nuances involved for individual defenders.
This low block defending tactical theory provides example training exercises for coaches who wish to improve their teams’ low block defending.
These exercises are designed to help teams play as a cohesive defensive unit and to improve the defence of individual players within that team.
TFA Archives 📆
Manchester City have authorized Ilkay Gündogan to fly to Istanbul today!
Take a look back at his 2024/2025 scout report when he made a return to Manchester City.
Jadon Sancho’s salary will be covered 80% by Aston Villa and 20% by Manchester United as he makes a loan move to the club.
Take a look at our latest scout report on the player.
Can he help turn things around for Aston Villa?
Edon Zhegrova is on his way to Juventus.
Find out why he was a standout at Lille under Bruno Génésio last season!