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The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Wilson Isidor Player Analysis 🎥
Sunderland paid just €6 million for Wilson Isidor, who has already scored 4 goals this season.
Jack Ward looks at why Isidor is such a threat in the Premier League.
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Today’s TFA Posts ⚽
Raffaele Palladino was recently appointed as the new head coach of Atalanta, following the sacking of Ivan Jurić, with La Dea occupying the 13th spot in Serie A with only two wins, seven draws, and two losses out of 11 games.
Despite achieving results in the UEFA Champions League, it appears that Atalanta’s management was not satisfied with the quality of football that Jurić offered, in addition to his results in Serie A.
That’s why the appointment of Palladino comes quite early in the season in order to save the campaign and help the team perform in a more convincing and rewarding way.
In this tactical analysis, the focus will be on identifying Palladino’s footballing ideas and principles based on his spells at Fiorentina and at Monza.
The analysis will also reserve a section that focuses on his possible changes to the current Atalanta playing style, as well as his possible lineup and formation.
More importantly, the article will attempt to explore how Raffaele Palladino will adjust Atalanta players’ roles to suit his ideas and philosophy.
Italy were defeated at home by Norway 1-4 in their FIFA World Cup Qualifier, which saw them lose out on their chance for direct qualification, as Norway advanced, undefeated.
Although the Azzurri had more of the ball, they were outplayed by a hard-working Norwegian side.
With the chance to get into the playoffs, the Italians might still have an opportunity to progress.
In this tactical analysis, we will examine Italy’s deficit, the areas Norway dominated, and the changes Italy must make to get back on track.
TFA Archives 📆
Germany are off to the World Cup and Nick Woltemade scored for his nation for the third consecutive match as Germany beat Slovakia 6-0.
Take a look at our scout report and how he fits under Eddie Howe.
Jean-Philippe Mateta has produced 2 goals in his last 2 games for France and is expected to go to the World Cup.
Take a look at our 2025/2026 scout report on the Frenchmen and what he can bring to the National team.
Arsenal are very much prepared to trigger the £35M release clause in Etta Eyong’s Levante contract.
Take a look at the emerging Cameroon's scout report and what he can bring to another club.






